Today we focus on two brands in the entertainment industry that, moving in an antithetical but speculative way, have managed to get into people’s hearts.
Why is it important to take into account this new target segment that before today could be intercepted with more traditional media (print and TV on all)?
Tell me why you do it and I’ll tell you who you are – Nike’s brand purpose and the divisions that unite us
It’s 2018 when the first posts of outraged people calling for a boycott of Nike began to appear on Twitter. What triggered this reaction?
Neither Nike with its Air Jordans nor Adidas and its Stan Smiths. The most coveted sneakers of the 2020 summer have been made by… Lidl.
After addressing the definition of the brand concept, we try to shed light on two more terms: Brand Strategy and Brand Identity.
The term brand has now been lost in the labyrinth of commercial jargon due to its excessive and, all too often, improper use. There is no shortage of occasions when this is confused with other terms such as logo or brand. To clarify, let’s start defining what a brand isn’t: There is no shortage of occasions when this is confused with other terms such as logo or brand. To clarify, let’s start defining what a brand isn’t: