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What is a brand?

What is a brand?

The term brand has now been lost in the labyrinth of commercial jargon due to its excessive and, all too often, improper use. There is no shortage of occasions when this is confused with other terms such as logo or brand. To clarify, let’s start defining what a brand isn’t: There is no shortage of occasions when this is confused with other terms such as logo or brand. To clarify, let’s start defining what a brand isn’t:

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