PLM FIT

Brand Strategy – Brand Identity – Photography – Web Design
PLM FIT is a personal training studio in Bergamo, Italy, that helps those who want to feel good about themselves to achieve their physical goals with a simple, clear and effective training program.

www.plm.fit

Vision

A world where it doesn’t count how many pounds you have on the barbell or the waistline, but to be comfortable with yourself.

Mission

Generate well-being, educating the right movements in a studied and programmed way, in a functional and welcoming environment.

Values

Simplicity, awareness, balance, care.

Brand Positioning

Paolo Luca Manzoni is the Personal Trainer who educates you to wellness.

Value Proposition

PLM FIT helps those who want to feel good about themselves to achieve their physical goals, with a simple, clear and effective training program.

Tagline

Reach well-being with awareness.